Radicool Dude

AW23 - Autumn

RAD Tribe


New Zealand owned and designed kidswear for the little people in your life.  We are the coolest little kids brand in the world!

Come Together Series SS22: Save Our Bryde's Whale

Bryde’s whales are New Zealand’s forgotten whale.

Within New Zealand they have a resident population within the Hauraki Gulf – an area which has been identified as important for feeding & calving, therefore their survival. The Gulf is also unique as it is one of only three regions worldwide where Bryde’s whales are found year round.

However, Bryde’s whales are threatened by extinction, with only 135 whales remaining and being classified as one of four Nationally Critical marine mammal species in New Zealand (the same threat classification as Māuis dolphins).

WWF-NZ recognised the need to increase our awareness of the Bryde’s whale to ensure their continued presence in our waters. More research is needed to assess if the population is continuing to decline so we can better protect them for years to come.

You can support WWF-NZ's efforts to protect this threatened species by purchasing an item from our Bryde's collection - 10% of your purchase price will go to WWF-NZ.

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