We are a one of a kind husband and wife team who after having our beautiful son River discovered that little boys fashion was a little boring and the stuff that was cool came with a large $$$ tag.  We wanted to fill this gap and inspired by our little guy decided in 2013 to create this clothing brand RADICOOL KiDS.


After amazing sales and growth from our boys only brand "RADICOOL DUDE" and the birth of our daughter Indie we launched "KISSED BY RADICOOL" for girls on Valentines Day 2014. In September 2015 we opened our first flagship store in Dunedin and loads more rad things are just around the corner!


We believe that through love, kindness and a whole lotta hard work any dream is possible. After years of experience working in the fashion industry and with a new found passion for designing kids apparel we wanted to create a brand that draws influences from a unique mix of surf, skate and street cultures.  We work with international organisations to help raise awareness and funds to try and create a better place for all living things on earth.


Radicool Kids will always and forever provide quality, fun filled fashion each season, that is super stylie, comfy and affordable. This brand is not for the faint hearted and beware your child will stand out from the crowd!  Big thanks to our family and friends for all the love, encouragement and support....... Especially Isaiah and Brier xx

Peace, Love and Radicool Kids​